1996 Biotechnology Launches
The introduction of Roundup Ready soybeans in 1996 and Roundup Ready corn in 1998 initiated a monumental shift in the seed industry. Genetically modified organisms (GMOs) became a significant opportunity and a driver of international disagreement. The term Identity Preservation (IP) shifted from products with desirable composition or processing characteristics to any variety or hybrid provided it was non-GMO. Illinois Crop tested seeds for purity regardless of intent. Trait purity was essential for the seed producer and their customers, and non-GMO purity was important to the IP producer and their grain customers.